For those who already understand the benefits of neon signs, it’s easy to picture why they are a great inclusion in the process of marketing a business. And if you’ve never thought about adding these glowing beauties to your establishment, perhaps the following 15 perks of neon signs will change your mind.
Since the invention of neon signs in 1910 by Georges Claude and their first use by a Parisian salon in 1912, neon signs have played quite a significant role in business advertising. More than a century later, their novelty hasn’t worn off and are in fact gaining a momentum all-round. Today, the uses of neon signs have gone beyond just outdoor advertising; they’re being used for home décor and important life events like weddings and birthdays.
Top 15 Benefits of Using Neon Signs To Light Up Your Business Success
With neon signs taking over, there’s no reason why you shouldn’t use them in your business if you already haven’t. If you’re still wondering what is neon sign good for, here are the top 15 benefits and reasons why you should consider using them in your business establishments.
1. Memorable Branding
The first objective of marketing is to leave an indelible mark in the minds of potential customers. And neon signs offer one of the most effective ways to achieve that. It’s like a good advert that sticks in viewers’ minds. The first thing that’ll pop into the minds of your customers is that glowing neon sign, making your brand more memorable.
2. Eye-catching Appeal
All publicity is good publicity, well, neon signs will for sure bring you good publicity with their dazzling appeal. Their brilliant, colourful glow easily catches the eye of passersby, and when they’re impressed, they won’t hesitate sharing the good news in their circle. These benefits of neon signs simply show that these dazzling beauties can uplift the image of your business.
Installing a neon sign with multiple colours, especially those aligned with your brand theme, will significantly improve your business visibility. This will surely work like a charm, even in crowded avenues such as London’s Leicester Square or Brick Lane.
3. Design Customisation Freedom
One effective way of attracting new potential customers is to keep your business advertising fluid. That is, incorporate new exciting stuff from time to time. The good thing with neon signs is that they have a customisation potential. With a nicely designed neon signage, you get amazing options such as including your business logo.
One of the important benefits of neon element is their versatility, which allows you to change the messaging to fit different events, promotions, or seasons. For instance, you can use a simple “Happy Holidays” neon sign during the festive season or go for “Summer Sale” sign during the warmer months to make your storefront more dynamic and engaging.
The advanced LED technology used in neon signs crafted by Oasis Neon Signs allows designing the signage in literally any colour or shape. Whatever design idea you have in mind, it can be brought to life with faux flex neon. When you choose neon signs, you won’t be stuck with the basics; you can choose from a rainbow of colours to match the aesthetics of your brand.
4. Eco-friendly
Perhaps you’re wondering whether there are any benefits of neon signs that are related to sustainability. Well, modern LED neon signs use less energy, are environmentally sustainable, and a better alternative to ordinary incandescent bulbs. In practice, a toaster uses up about 100 times the energy a neon sign uses in 24 hours. So, if you want to reduce your business carbon footprint, neon signs are a great choice of lighting. Also, since they can last more than a decade, the amount of waste they produce is far less.
5. Nighttime Visibility
For business owners operating in busy and highly competitive avenues, you understand how difficult it can be to compete against other businesses, especially after nightfall. With an outdoor neon sign, your business can remain visible and stand out amidst the tight competition. These glowing beauties give your brand visibility all night, ensuring you never run out of sight and out of mind.
A neon sign can also be a landmark masterpiece through which your establishment is recognised. Therefore, the bubbly colours, the message, and your overall business theme has to be easy to identify and to relate with. This way, your business can join the hall of fame of businesses that people use as reference points. And that, is how you get people to market your business for free.
6. Cheap and Efficient
Did you know that modern neon signs are efficient to run? Unlike the traditional glass tube neon signs with higher power consumption, the modern signs are made with LED neon. As you already know, LED technology consumes up to 60% less energy than the regular lights.
An LED neon sign with a rating of 90 watts consuming current from a normal wall outlet would run for an entire day at a cost of about 2.7p. So, imagine how much cost savings you’d be making if you replaced some of the normal bulbs in your business with LED neon signs?
7. Enhanced Foot Traffic
If you run a local business that highly relies on walk-ins, the irresistible glow of neon isn’t just for show – it draws people into your establishment. As more people walk in, many others walking past will stop to check out what your business has to offer. And this is how you boost foot traffic, and eventually, sales.
So, when you decide to invest in a neon sign, make sure the message you pass across is inviting. Also, consider adding plenty of other colours, especially those in your brand theme, to attract even more attention.
8. Neon Signs Last Longer
One of the benefits of neon signs that can help businesses in cutting utility costs is their durability. With a professionally crafted neon signs, such as those by Oasis Neon Signs, you can look at anything between 10 and 15 years of service. Of course, with proper installation and maintenance. Also, neon signs require very little to no maintenance, which categorises them as install and forget type.
9. Easy to Set Up
Whether you’re a DIY expert or not, setting up your neon sign for the first time practically requires no special skills or tools. But if you require a clean installation with the cords hidden behind the walls for functionality, safety, and aesthetics, Oasis Neon Signs can always help with that.
Most of the neon signs come with flat backs that allow you to install them using adhesive strips or Command Hooks. These methods come in handy if you don’t want to drill holes into your walls. So, any time you think of transferring the neon sign to another spot, you won’t have to worry about the eyesore left on your wall.
10. Audience Conditioning
Another benefits of neon sign for business are their nature of conditioning viewers. For decades, neon signs have been known to be elements of advertising, and therefore, people have been conditioned to be attentive around these glowing beauties. Most people would look at a business with a neon sign first before any other, especially if they’re looking for discounts and promotions. From the minute you install a dazzling neon, you’ll catch the attention of onlookers and evoke curiosity in them. And that’s how you turn onlookers into customers.
11. Vintage Vibes
There’s no other form of advertising that can create a retro vibe into your establishment like neon signs. They’re designed to add a nostalgic feel and a touch of charm to your business, whether it’s a bakery, barbershop, restaurant, or retail outlet.
12. Brand Personality
Another purpose of using neon signs is that they can give your brand a splash of personality, something that most customers like to identify with. Neon signs tell your potential clients that you’re a fun, vibrant, and adventurous person. These are important qualities to have that can set you apart from the competition.
13. Local Landmark Status
A unique, outstanding neon sign can turn your business into a local landmark. With a cool, dazzling neon sign hanging in your storefront, people may start using it as a point of reference, saying things like, “Let’s meet at that cool Pedro’s Café neon sign.” This, in a way, will increase foot traffic to your business and embed your brand into the consciousness of the local community.
14. Photogenic Appeal
In this age of social media, having a photogenic neon sign in your business can be a goldmine. People, especially the younger generation, love to snap photos in front of anything striking and sharing them on platforms like Instagram.
By simply installing an attention-grabbing neon sign, people will use it to generate content for social media, which is free advertising for you. With a well-placed location or hashtag, the post can increase traffic and eventually boost your online presence. So, the photogenic benefits of neon signs can be a form of free advertising if you make your signs more appealing and photo-worthy.
15. Boost Sales
Ultimately, all these benefits serve one major purpose: increasing sales. Neon signs draw more potential customers to your business and make your brand more memorable. When more people visit your business, you have a higher chance of significantly boosting your sales.
The Bottom Line
From setting the right ambiance, to eye-catching appeal, there are many benefits of neon signs that can directly elevate your business. These items are not just signs; they’re powerful marketing and branding tools that can create memorable experiences for your clients.
If you want to change the appeal of your business interior or storefront, install neon signs. After finally deciding to upgrade your business look with a neon, it’s important that you source it from professional neon sign makers. Oasis Neon Signs allows you to design your neon sign or upload a design you already have in mind. It’s time to embrace the glow of neon and let your business shine in ways you’ve never imagined!